UP Social Media Policy:- The Uttar Pradesh government has launched a new policy called the UP Social Media Policy to promote new schemes and benefits. The primary objective of this policy is to promote new government schemes online with the help of influential people in the state, for the benefit of the people.
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The main goal is to increase public awareness about development programs, welfare schemes, and other state benefits by using popular platforms such as Facebook, YouTube, Instagram, and X (formerly Twitter). Citizens of Uttar Pradesh who wish to participate can visit the official website and download the UP Social Media Policy PDF for complete details. Also Read:- UP Social Media Policy Launched to Promote Welfare Schemes 2025
UP Social Media Policy
| Particulars | Details |
|---|---|
| Name of Scheme | UP Social Media Policy |
| Launched by | Government of Uttar Pradesh |
| Objective | To spread awareness about government schemes through social media |
| Beneficiaries | Residents of Uttar Pradesh |
| Financial Benefit | Up to ₹8 lakh |
| Application Mode | Online |
| Official Website | [Available on the government portal] |
Objective of the UP Social Media Policy
The core objective of the UP Social Media Policy is to boost public awareness about various welfare programs introduced by the Uttar Pradesh government. By collaborating with social media creators, the government aims to reach younger audiences and make information more accessible.
For influencers, this policy is also a lucrative opportunity — they can earn up to ₹8 lakh by promoting official initiatives online. In addition, it opens up new employment opportunities for digital content creators across the state.
Eligibility Criteria
To qualify for the UP Social Media Policy, applicants must meet the following requirements:
- The applicant must be a permanent resident of Uttar Pradesh.
- The applicant must be an active social media influencer with an established presence on one or more platforms.
Eligible Social Media Platforms
The policy includes influencers operating on the following major platforms:
- YouTube
- X (formerly Twitter)
Financial Benefits
The financial rewards depend on the influencer’s audience size and engagement levels.
For Facebook & YouTube Influencers:
- Category A: Minimum 10 lakh subscribers
- Category B: Minimum 5 lakh subscribers
- Category C: Minimum 2 lakh subscribers
- Category D: Minimum 1 lakh subscribers
For Instagram & X Influencers:
- Category A: Minimum 5 lakh followers
- Category B: Minimum 3 lakh followers
- Category C: Minimum 2 lakh followers
- Category D: Minimum 1 lakh followers
Influencers who qualify under these categories can earn up to ₹8 lakh based on their contribution and engagement metrics.
Content Guidelines and Restrictions
Under the UP Social Media Policy, influencers must follow strict content guidelines.
They are prohibited from posting or sharing:
- Indecent or obscene material
- Anti-national, offensive, or misleading content
Any violation of these rules may result in legal action, including penalties or imprisonment.
Date of Announcement
The UP Social Media Policy was officially announced on 28th August 2024.
Documents Required
Applicants need to provide the following documents while registering:
- Aadhaar Card
- PAN Card
- Mobile Number
- Email ID
- Passport-size Photograph
- Address Proof
- Complete details of all active social media accounts
Selection Process
The selection of participants will be done in several steps:
- Applications will be reviewed to ensure eligibility.
- The government will verify the influencer’s content to ensure it aligns with community and national standards.
- Qualified applicants will receive a confirmation call or email from the concerned department.
- After approval, the influencer will receive specific topics and promotional guidelines from government officials.
Registration Process for UP Social Media Policy 2025
Step 1: Visit the official website of the Uttar Pradesh government.
Step 2: On the homepage, click on “Apply Here” under the Social Media Policy section.
Step 3: Fill in all required details carefully and upload the necessary documents.
Step 4: Review your application and click Submit to complete the process.
How to Download the UP Social Media Policy PDF
- Go to the official portal of the Uttar Pradesh government. On the homepage, select “Download UP Social Media Policy PDF.”
- The file will open on your screen — click the download icon to save it for offline reference.
Frequently Asked Questions (FAQs)
Q1. Who launched the UP Social Media Policy?
The policy was launched by the Government of Uttar Pradesh.
Q2. How much financial assistance is provided under this policy?
Eligible influencers can earn up to ₹8 lakh for promoting government schemes.
Q3. When was the UP Social Media Policy announced?
The policy was officially announced on 28th August 2024.
Conclusio
The Uttar Pradesh government has placed a significant emphasis on leveraging digital influence in its new policy, the UP Social Media Policy. It will significantly contribute to raising awareness among content creators and also provide some financial support. The government is hoping to implement this policy with the help of local influencers to spread it across Uttar Pradesh.